LINEAR TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as mainstream television models, relying on scheduled programming via satellite. In contrast, digital services operate on subscription models, with global streaming giants, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast stations and strea